Storytelling for MSLs - Medical Science Liaison Association

From ancient principles to modern influence, transforming your communication with data-led storytelling

Masterclass Details:

In this 60-minute masterclass created specifically for Medical Science Liaisons (MSLs), Nic Hallett, Lead Consultant at Excel Communications, delivers a fresh and energising look at how scientific data can be communicated in more powerful, memorable and persuasive ways.

Using both modern communication techniques and classical principles from Aristotle, including ethos, logos and pathos, Nic demonstrates how MSLs can increase their influence by aligning scientific and economic messages with the way healthcare professionals make decisions.

Designed to help MSLs translate data into compliant and meaningful dialogue. Learn to strengthen your presence, refine your storytelling structure and connect with audiences both intellectually and emotionally.

Key Learning Objectives:

Understand why data alone is not enough to inform or influence an audience
Recognise the communication preferences and decision-making strategies used by healthcare professionals
Use your voice, visuals and presence to reinforce your message
Structure scientific messages into meaningful stories
Increase your ability to influence by making your communications clearer, more relatable and more memorable

Date and time

3rd Nov 2025 13:00 – 14:00 (GMT)

Storytelling for MSLs

Speakers

Nic Hallett

Lead Consultant at Excel Communications (HRD) Ltd

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”