Patient Behaviour and Developing Personalised Engagement Solutions - Medical Science Liaison Association

Explore what truly drives patient decisions and how to design personalised strategies that improve engagement and outcomes

Masterclass Details:

Across the drug development pathway, patient engagement initiatives are most effective when they are built on a true understanding of what patients need, believe and do in the real world.

In this practical and insight-rich 60-minute masterclass, Niamh Ward from Atlantis Healthcare will share how behavioural insight can drive smarter, more personalised solutions that lead to better outcomes.

You will learn how to identify the psychological and practical factors behind patient decisions, how to apply a structured framework to design solutions that work for different populations, and how to measure whether those strategies are making a difference.

Backed by real-world examples and case studies, this session will help you approach patient behaviour with fresh insight and turn that understanding into more effective programmes that align with your clinical, commercial or access goals.

Key Learning Objectives:

Identify the core behavioural drivers behind common patient challenges such as non-adherence and poor clinical trial participation
Apply a clear framework for developing or improving personalised patient support solutions
Review case studies that highlight successful approaches and lessons learned
Understand how to measure success through relevant and realistic performance indicators

Date and time

11th Nov 2025 13:00 – 14:00 (GMT)

Patient Behaviour and Developing Personalised Engagement Solutions

Speakers

Niamh Ward

Country Manager & Managing Director at Atlantis Healthcare UK Ltd

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”