A Life in a Day: How walking in the patient’s shoes drives better outcomes

Step into the patient experience and discover how empathy drives impact across care and commercial outcomes

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Masterclass Details:

What if you could experience the challenges, frustrations and unseen burdens of a day in your patient’s life?

In this powerful 60-minute masterclass, Mark Doyle and Kate Jackson from A Life in a Day share how immersive learning can deepen understanding, reshape perspectives and drive real change. You’ll explore how stepping into the shoes of your patients can go beyond theory, fuelling behaviour change, shifting strategy and strengthening patient-centred decision-making.

Through a live demonstration, they will showcase how this award-winning approach turns deeper insights into tangible impact across patient outcomes, engagement and business performance.

 

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See immersive patient experience in action and ask your questions in real time as you explore how empathy can deliver both human and organisational value.

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Key Learning Objectives:

• Discover an innovative and practical approach to patient insight
• Understand how immersive learning creates lasting mindset and behaviour change
• Explore the real-world impact of empathy-driven strategy on patient and business outcomes
• Learn how to apply patient-centred thinking in your role or across your team
• See a live demonstration of the A Life in a Day experience and understand how it works

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.

• Date and time

  22nd Jan 2026 13:00 – 14:00 (GMT)