How to Truly Hear the Patient Voice, React to it & Communicate with it! - Medical Science Liaison Association

Transform how you listen to, interpret and communicate with the patient voice

Masterclass Details:

Listening to the patient voice is one thing. Understanding, interpreting and acting on it effectively is another.

Join Grant Feller, former journalist and award-winning storyteller and Michelle Warner, Co-founder of The Patient Project and former GSK leader, as they bring the craft of the newsroom into Life Sciences communication.

In this 60-minute masterclass you’ll learn how to uncover what patients are really saying, turn insight into compelling narratives and communicate with clarity, authenticity and impact.

This session will give professionals across sales, marketing, market access, medical, publications and scientific communication new ways to listen, tell stories and engage, with practical tools you can apply immediately.

Join live to ask your questions directly and gain personalised insight to make your message truly resonate.

Key Learning Objectives:

Discover ways to listen to and learn from patients that enhance insight generation
Understand how to engage patients as partners to strengthen the impact of their stories
Learn how to translate authentic patient perspectives into effective communication strategies
Gain practical storytelling tools to improve connection, understanding and impact
Learn how to apply simple communication techniques that make your messages more compelling

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.

Date and time

9th Feb 2026 13:00 – 14:00 (GMT)

How to Truly Hear the Patient Voice, React to it & Communicate with it!

Speakers

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”