How to Use Data to Tell an Effective Story - Medical Science Liaison Association

Bring data to life with clarity, confidence and code-compliant impact

Masterclass Details:

Whether you’re building an MSL presentation, shaping medical content or supporting strategic engagement, how you tell the story behind your data matters. The right narrative can turn evidence into impact, helping your audience understand, trust and act on what you share.

In this practical 60-minute masterclass, compliance and medical communications expert Dr Sarah Clarke will show you how to shape powerful data stories without falling foul of the ABPI Code. You’ll explore how to bring scientific content to life in a way that connects with your audience and holds up to regulatory scrutiny.

From simple structure to storytelling psychology and Code principles, Sarah will help you sharpen your skills and rethink what “compliant” really means in a storytelling context.

Bring your questions and learn in real time how to build compelling, compliant narratives that stick.

Key Learning Objectives:

Understand how to use storytelling frameworks to make data clearer and more persuasive
Learn what the 2024 ABPI Code says about how data can be presented
Discover how to simplify complexity without losing accuracy or compliance
Explore how to align science, story and strategy to influence decisions
Take away real-world examples of good and bad data storytelling practices

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.

Date and time

26th Feb 2026 13:00 – 14:00 (GMT)

How to Use Data to Tell an Effective Story

Speakers

Dr Sarah Clarke

Author Clarke's Code Companion, Freelance ABPI Code expert and Final Signatory

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”