Back to Blog

HOW TO WOW in meetings (three useful words)

Friday 7th July 2023 - GMT


This Tip is super-useful when you’re meeting someone you don’t regularly see.

(So, you might not use it for regular updates. But you will when you’re meeting customers, bosses, potential partners, etc)

With these meetings, we know we need to start well.

And three useful words are:

  • OUR
  • NEW
  • USEFUL

It works as follows:

Us: I’ve been looking forward to OUR meeting. How are you?

Them: Good. You?

     (Quick rapport-build chat, and then…)

Us: in preparing for today’s meeting, I found two NEW things I think you’ll find helpful. Please can I share them with you?

Them: Yes please!

Us: Great. To make sure we start with the most USEFUL one, please can I ask you a couple of quick questions?

Them: sure…

… and now we’re in a great place. They’re engaged. You’re confident. They want to hear more. You can ask whatever questions you like. It’s all good.

Here’s why these words work so well:

  • OUR – this shows the meeting is a joint thing. A more popular opener is “thank you for your time”. But that doesn’t suggest joint-ness. And they want you to be useful, not simply grateful for being there
  • NEW – this triggers intrigue. If you offer to tell someone something NEW, they’ll probably (definitely?) say “yes please”
  • USEFUL – this is a great way to get permission to ask your questions early. After all, the opposite of “useful” is “useless”. And nobody wants you to be that!

Action Point

For your next meeting with a customer, boss, prospect – before you go in, consider how you will start it. If these three words will help, use them!
Back to Blog
HOW TO WOW in meetings (three useful words)

Testimonials

Logo of Louise Rudd, Senior Medical Science Liaison
Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Logo of Danny Burney, Field Medical Lead
Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Logo of Stuart Hill, Medical Director
Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Logo of Vanesa Salazar, Researcher & Aspiring MSL
Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”

Take Your Training to the Next Level!

Are you ready to transform your skills and unlock your full potential? Now is the time to elevate your training.

Join Now