Reducing the Risk of a Code Breach with Behavioural Science - Medical Science Liaison Association

Masterclass Details:

When it comes to compliance, human behaviour is the most significant factor that can lead to either success or a breach.

In this 60-minute masterclass, Christian Hunt, founder of Human Risk Limited and a pioneer in behavioural science within compliance, will show how understanding the drivers of human decision-making can help reduce the risk of Code breaches.

Using real-world examples, Christian will demonstrate how behavioural insights can be applied to make compliance the natural choice, helping Life Sciences professionals build a culture that promotes adherence to Codes of Conduct.

Learn how to create smarter, more intuitive interventions and redesign processes to encourage compliant behaviour.

This masterclass will offer a blend of theory and practical tips, enabling you to enhance your approach to compliance through behavioural science.

Key Learning Objectives:

Understand key behavioural drivers behind Code of Conduct breaches
Identify practical ways to apply behavioural insights to reduce compliance risks
Learn how to redesign processes to make compliant behaviour more likely
Discover examples of successful and unsuccessful behavioural interventions in compliance

Date and time

7th Mar 2025 13:00 – 14:00 (GMT)

Reducing the Risk of a Code Breach with Behavioural Science

Speakers

Christian Hunt

Founder, Human Risk Limited

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”