What do KOLs really want from an MSL? - Medical Science Liaison Association

Unlocking KOL Engagement: Insights every MSL needs

Masterclass Details:

Key Opinion Leaders (KOLs) play an essential role in the Life Science industry, but what do they truly value from their Medical Science Liaisons (MSLs)?

In this focused 60-minute masterclass, Jill Donahue and Steve Patmore will demystify KOL expectations and reveal strategies to build strong, trust-based relationships.

Learn how to deliver impactful scientific and strategic support and become the go-to MSL for driving meaningful collaborations.

Whether you’re starting out as an MSL or a seasoned professional, this session will provide insights to elevate your role, deepen KOL partnerships, and optimise engagement strategies.

Join us live to get your questions answered by two experts in KOL engagement and strengthen your understanding of what makes a truly valuable MSL.

Key Learning Objectives:

What KOLs expect from MSLs and how to meet their needs
Strategies to build trust and foster long-lasting KOL relationships
How to provide value-driven scientific and strategic support
Real-world examples of successful MSL-KOL collaborations

Date and time

20th May 2025 13:00 – 14:00 (BST)

What do KOLs really want from an MSL?

Speakers

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”