How to Use Data to Tell an Effective Story - Medical Science Liaison Association

Transform Data into Stories That Engage and Inspire

Masterclass Details:

Data is powerful, but it’s true value lies in the story it tells.

In this 60-minute masterclass, Sarah Clarke, medical marketing and compliance expert, will guide you through the art and science of data storytelling, and what to consider when crafting compelling, compliant narratives that drive engagement and impact.

Learn how to transform complex datasets into clear, persuasive stories that resonate with your audience in line with the 2024 ABPI Code.

Participate live to explore real-world examples and learn expert techniques to master data storytelling.

Key Learning Objectives:

Understand the principles of compliant and effective data storytelling
Discover how, and why, the ABPI Code may not be as restrictive as you think!
Explore the art and science of data storytelling

Date and time

15th May 2025 13:00 – 14:00 (BST)

How to Use Data to Tell an Effective Story

Speakers

Dr Sarah Clarke

Author Clarke's Code Companion, Freelance ABPI Code expert and Final Signatory

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”