Omnichannel and the MSL Role - Medical Science Liaison Association

Unlock the Future of Healthcare Communication: Master omnichannel strategies

Masterclass Details:

Take a deep dive into the transformative power of omnichannel strategies and the pivotal role of Medical Science Liaisons (MSLs) in enhancing healthcare communication and outcomes.

In this 60-minute masterclass, you will gain a comprehensive understanding of how omnichannel approaches can revolutionise your engagement with healthcare providers and stakeholders. Our expert panel will explore the latest trends, tools, and techniques that are shaping the future of MSL roles.

Whether you are looking to optimise your current strategies or seeking new ways to connect with key opinion leaders, this masterclass is tailored to equip you with the skills and knowledge needed to excel in your field.

Join live to ask questions and take the first step towards mastering omnichannel strategies and enhancing your role as a MSL.

Key Learning Objectives:

Understand the fundamentals of omnichannel communication and its application in the Life Sciences industry
Explore the evolving role of MSLs and their impact on healthcare communication
Learn how to compliantly leverage data-driven insights to enhance your omnichannel strategy
Discover best practices for building and maintaining relationships with healthcare providers and key opinion leaders
Gain practical tips for integrating omnichannel approaches into your daily operations

Date and time

22nd Sep 2025 13:00 – 14:00 (BST)

Omnichannel and the MSL Role

Speakers

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”