How to Tell Powerful and Purposeful Stories with Data - Medical Science Liaison Association

Move from data overload to meaningful action with stories that stick, persuade and perform

Masterclass Details:

In an industry that thrives on evidence, Medical Science Liaisons (MSLs) and wider Life Sciences teams are often tasked with translating dense data into meaningful dialogue. But what happens when information is overwhelming, insight is hard to surface, or clarity gets lost in complexity?

In this engaging and practical 60-minute masterclass, Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, will show you how to unlock the power of storytelling to make data work harder.

You will learn how to ask smarter questions, extract the right insights, and craft clear, credible narratives that resonate with internal and external audiences.

Whether you are explaining clinical evidence, influencing strategic decisions, or supporting HCP engagement, you will leave equipped with tools to bring your data to life.

Key Learning Objectives:

Understand how to transform complex data into credible, audience-focused narratives that inspire action
Learn how to ask smarter questions that lead to more meaningful insights and strategic storytelling
Explore how to balance narrative with evidence using empathy, relevance and communication clarity
Discover techniques to engage both scientific and non-scientific audiences by translating data into language they understand
Gain practical tools to apply data storytelling principles directly to your MSL or medical engagement work

Date and time

24th Nov 2025 13:00 – 14:00 (GMT)

How to Tell Powerful and Purposeful Stories with Data

Speakers

Sam Knowles

Chief Data Storyteller at Insight Agent

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”