Strategic Planning for KOL Identification and Segmentation for MSLs

Tuesday 14th April 2026 13:00 - 14:00 (BST)


Sharper KOL strategy to strengthen scientific engagement and field impact

Masterclass Details:

Effective KOL engagement is no longer about volume, visibility or legacy lists. High-performing MSL teams are using sharper strategic planning to identify true scientific influencers, prioritise engagement and align interactions with evolving evidence and research cycles.

In this 60-minute masterclass, Luca Quagliata, Vice-President and Global Head of Medical Affairs at Thermo Fisher Scientific, will break down how experienced MSL leaders approach KOL identification and segmentation. He will explore how to distinguish real scientific influence from noise, how to interpret signals that guide prioritisation and how to translate strategy into stronger field execution.

This masterclass examines segmentation logic, interaction timing and data discipline. It helps MSLs understand what to analyse, what to challenge and how to refine their approach as therapeutic landscapes evolve.

 

Join live to hear first-hand insight from a global medical affairs leader, ask questions and test your thinking on KOL strategy, segmentation and field execution.

 

Key Learning Objectives:

  • Understand how to identify true scientific influencers and prioritise KOL engagement
  • Learn how to build and refine segmentation models
  • Explore how to align interaction timing with scientific readiness and research cycles
  • Discover how high-performing MSLs measure quality of exchange rather than activity
  • Gain insight into how analytics and emerging tools may reshape KOL strategy in the coming years

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.
  • Date and time

    14th Apr 2026 13:00 – 14:00 (BST)

Strategic Planning for KOL Identification and Segmentation for MSLs

Speakers

Testimonials

Logo of Louise Rudd, Senior Medical Science Liaison
Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Logo of Danny Burney, Field Medical Lead
Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Logo of Stuart Hill, Medical Director
Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Logo of Vanesa Salazar, Researcher & Aspiring MSL
Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”

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