AI in MI and PV: What does the future hold?

Tuesday 30th June 2026 13:00 - 14:00 (BST)


Exploring the future of AI in Medical Information and Pharmacovigilance

Masterclass Details:

Artificial Intelligence (AI) is increasingly shaping the way pharmaceutical companies manage Medical Information (MI), monitor safety signals and generate insights from complex data. Yet many organisations are still navigating how AI can be effectively integrated into MI and Pharmacovigilance (PV) functions while maintaining compliance, quality and trust.

In this 60-minute masterclass, Michelle Bridenbaker will explore the evolving role of AI across MI and PV, highlighting how emerging technologies are changing the way teams manage enquiries, process safety data and generate actionable insights.

Drawing on insights from the position paper Transforming Medical Affairs with AI: A Comprehensive Reference Guide for Pharma & Biotech Industries” and the Scalable AI Implementation – AI Academy Reference Guide, Michelle will share key learnings, practical frameworks and examples that support the responsible adoption of AI in medical functions.

 

Join live to ask questions, share perspectives and deepen your understanding of how AI may shape MI and PV.

 

Key Learning Objectives:

  • Understand the evolving role of AI within MI and PV
  • Explore practical use cases where AI is supporting MI and PV activities today
  • Identify the opportunities and challenges associated with implementing AI in medical functions
  • Gain insights from industry position papers on scalable and responsible AI adoption
  • Consider how organisations can prepare for the future impact of AI in MI and PV

 

 

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.
  • Date and time

    30th Jun 2026 13:00 – 14:00 (BST)

AI in MI and PV: What does the future hold?

Speakers

Testimonials

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Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

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Danny Burney, Field Medical Lead

Bristol-Myers Squibb

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The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

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Stuart Hill, Medical Director

Merck Group

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Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

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