MSLs and the 2024 ABPI Code: How the role is changing

From non-promotional to hybrid? How is the MSL role changing under the 2024 ABPI Code?

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Masterclass Details:

As the MSL role continues to evolve, many medical teams are asking: how far can MSLs go without crossing into promotion under the ABPI Code? With increasing expectations placed on MSLs to support both scientific exchange and broader business needs, the boundaries are becoming less clear.

This focused 60-minute masterclass, led by compliance expert Sue Jameson, will explore how the MSL role is changing in the UK, examining its foundations as a non-promotional medical function and the growing interest in more flexible, ‘hybrid’ ways of working. The session will consider when, why and how MSLs may be asked to take on activities that edge closer to promotion.

Through practical insights and real-world perspectives, Sue will discuss the potential value and risks of a ‘hybrid MSL’ role, and will explore the governance, structures and guardrails organisations must have in place to ensure compliance with the Code.

 

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Join live to explore the changing expectations of MSLs and what hybrid working really means in practice.

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Key Learning Objectives:

• Understand what makes the MSL role unique and how it currently operates as a non-promotional medical role
• Explore the concept of a ‘hybrid MSL’ role and how limited promotional activity may be a valuable asset
• Learn what guardrails and governance are essential for hybrid working to remain compliant with the Code

 

 

MSLA reserves the right to restrict access to this webinar to LSAA or MSLA members.

• Date and time

  1st May 2026 13:00 – 14:00 (BST)