Where Science Meets Creativity in Medical Communications - Medical Science Liaison Association

Think you can’t be creative in medcomms? Think again!

Masterclass Details:

In medical communications, scientific rigour is non-negotiable, but that doesn’t mean creativity has to take a back seat.

In this 60-minute masterclass, our expert panel explores how teams can move beyond dense data summaries and templated assets to create communications that are both compliant and compelling, turning complex science into stories people want to engage with.

We’ll examine the barriers that can limit creativity in medical communications: compliance concerns, complex clinical data, tight timelines and more.

Through practical examples and discussion, you’ll discover how ‘smart creativity’ can simplify complex science for your target audience without compromising accuracy or credibility, and you’ll learn practical methods for briefing creative projects, reviewing materials and championing ideas more confidently and effectively.

Join live to discover how creativity and scientific rigour can work together in modern medical communications.

Key Learning Objectives:

Recognise the main constraints that make creativity difficult in medical communications (regulation, complexity of data, timelines, internal alignment)
Discover examples of ‘smart creativity’ making complex content clear, visual, memorable and audience-specific
Gain practical tools and principles for briefing, reviewing and selling in more ambitious ideas

LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members.

Date and time

5th Oct 2026 13:00 – 14:00 (BST)

Where Science Meets Creativity in Medical Communications

Speakers

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”