Integration of Science & Creativity in Medical Communication
Monday 5th October 2026 13:00 - 14:00 (BST)
Think you can’t be creative in medcomms? Think again!
Masterclass Details:
In medical communications, scientific rigor is non-negotiable, but that doesn’t mean creativity has to take a back seat.
In this 60-minute masterclass, Harriet Orr explores how teams can move beyond dense data summaries and templated assets to create communications that are both compliant and compelling, turning complex science into stories people want to engage with.
We’ll examine the barriers that can limit creativity in medical communications: compliance concerns, complex clinical data, tight timelines and more.
Through practical examples and discussion, you’ll discover how ‘smart creativity’ can simplify complex science for your target audience without compromising accuracy or credibility, and you’ll learn practical methods for briefing creative projects, reviewing materials and championing ideas more confidently and effectively.
Join us live to gain practical guidance, explore real-world examples and ask your questions directly to an expert working at the intersection of behavioural science and AI.
Key Learning Objectives:
- Understand what ‘governed’ patient-facing AI means in practice, including safety, accuracy and auditability
- Explore how behavioural science drives treatment uptake and should shape AI design and content
- Identify where AI and behavioural science can deliver measurable impact across access, uptake and outcomes
- Apply a practical framework to assess patient support solutions within pharma constraints
- Learn how to communicate value effectively across commercial, medical and market access stakeholders
LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members.
-
Date and time
5th Oct 2026 13:00 – 14:00 (BST)
