Maximising impact, engagement and ROI at congresses in today’s NHS and Life Sciences environment
Masterclass Details:
Congresses and exhibitions remain a critical touchpoint for engaging healthcare professionals – but expectations, pressures and competition for attention have never been higher. In 2026, simply showing up is no longer enough. Teams must demonstrate clear value, meaningful engagement and measurable outcomes.
In this high-impact 60-minute masterclass, exhibition skills expert Ian Chamberlain will share a practical, easy-to-implement framework to help you maximise every interaction. From attracting the right attention to having purposeful, high-quality conversations, you’ll learn how to turn congress presence into real business impact.
Ian Chamberlain will explore how to move beyond passive engagement, using proven techniques to spark conversations, understand customer needs quickly and create value in every interaction. You’ll also gain insight into how to drive stronger ROI, generate high-quality leads and align congress activity more closely with your wider commercial and medical strategy.
Whether you’re attending, exhibiting or leading congress strategy, this session will give you the tools and confidence to deliver more impactful results in today’s demanding environment.
Join live to ask your questions and gain practical, real-world insight into how to maximise your impact at congresses and exhibitions.
Key Learning Objectives:
- Understand the four ‘E’s of Exhibition Excellence and how to apply them in practice
- Learn how to attract, engage and convert meaningful customer interactions
- Discover questioning techniques to quickly identify customer needs
- Explore practical ways to increase ROI and generate high-quality leads
- Gain strategies to maximise impact before, during and after congress
LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members.
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Date and time
8th Oct 2026 13:00 – 14:00 (BST)
