Working with Influencers: DOLs vs KOLs - Medical Science Liaison Association

Practical guidance for Code-compliant engagement with Digital Opinion Leaders

Masterclass Details:

Social media can be a scary place – and that’s before you think about dealing with influencers! What even is a DOL, anyway?

The good news is: it doesn’t have to be intimidating! In this engaging 60-minute masterclass, ABPI Code compliance expert Dr Sarah Clarke will allay those fears and give you tips for getting the most out of working with DOLs – Digital Opinion Leaders – in Life Sciences.

Discover the key differences between working with traditional Key Opinion Leaders (KOLs) and today’s increasingly influential DOLs, and explore the unique opportunities, risks and compliance considerations associated with social media engagement in pharma and healthcare.

Join live to ask your questions and discover how to work compliantly and productively with Life Science influencers.

Key Learning Objectives:

• Discover how working with DOLs is different from working with traditional KOLs
• Explore the risks and benefits of working with DOLs, from contracting and content creation to certification and comment management
• Learn what guardrails are needed for compliance with the ABPI Code
• Understand how the Code can be applied flexibly to enable innovative digital engagement rather than being a barrier to communication

LSAA reserves the right to restrict access to this webinar to LSAA and MSLA members

Date and time

12th Nov 2026 13:00 – 14:00 (GMT)

Working with Influencers: DOLs vs KOLs

Speakers

Dr Sarah Clarke

Author Clarke's Code Companion, Freelance ABPI Code expert and Final Signatory

Testimonials

Louise Rudd, Senior Medical Science Liaison

Novartis UK

“The MSLA is a priceless resource for all MSLs and aspiring MSLs. The content of the webinars has been incredibly well thought out, it’s relevant, stimulating and you get this all for free!

I’m proud to be a part of the community and I have met some amazing people that have helped me grow as an MSL.”

Danny Burney, Field Medical Lead

Bristol-Myers Squibb

“Being part of the MSLA has given me a real sense of connection with peers who understand the challenges and opportunities of medical leadership and MSL roles alike.

The open exchange of ideas, expert insights and supportive community have all been incredibly valuable -it’s an inclusive community space that genuinely helps you grow, stay inspired, and enhance your impact within Medical Affairs.”

Stuart Hill, Medical Director

Merck Group

“Membership of the MSL Association gives everyone who is an MSL or an aspiring MSL, access to an invaluable series of resources that can really enhance your knowledge, skills and development to the next level, to allow you to be the best that you can be. It is a must for everyone.”

Vanesa Salazar, Researcher & Aspiring MSL

The University of Edinburgh

“Being part of the MSLA has been incredibly valuable in my transition from academic research to Medical Affairs. Through the masterclasses, networking and mentoring opportunities, I’ve gained a clearer understanding of the MSL role and the skills needed to succeed.

The MSLA has also helped me stay up to date with the latest trends and challenges in the field as the role keeps evolving.

Lastly, through MSLA I could connect with professionals from different seniority levels and diverse backgrounds that inspired me and supported me during this journey.”